Writer. Marketer. Brand Consultant.
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theCHIVE

theCHIVE is the #1 humor website on the Internet (Com Score)

 At  theCHIVE , I crafted a new voice across all verticals (including a  dongle , a  charity , a  beer , and more). I also wrote all ad content, developed an email program, and ultimately made the brand more presentable.

At theCHIVE, I crafted a new voice across all verticals (including a dongle, a charity, a beer, and more). I also wrote all ad content, developed an email program, and ultimately made the brand more presentable.

theCHIVE Newsletter - Before

theCHIVE Newsletter - Before

Before me: REALLY BAD. This newsletter ran for theCHIVE for several years. It was basically a glorified RSS-feed that garnered roughly 2,500 unique clicks per send.

theCHIVE Daily - Now

theCHIVE Daily - Now

After me: Ahh, that's better! A fresh redesign brought theCHIVE Daily, which is now hand-curated and hand-coded by me every day. On a bad day, I get no less than 40,000 clicks. On a good day, more than 100,000. This success has allowed theCHIVE to leverage its email list to sell ads to major brands like Netflix and Shell.

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Category-based Automated Newsletters

Category-based Automated Newsletters

Give 'em what they want! For users who didn't want theCHIVE Daily, I spearheaded an effort to divide theCHIVE into subject-based categories. This allowed them the ability to opt in to newsletters for their given tastes. Our most popular newsletter, theCHIVE "Hotness," enjoys an open rate near 95% with a readership of more than 30,000.

theCHIVE Preference Center

theCHIVE Preference Center

There was no team of wise-asses. It was just me. Here is just a small sample of some of the categories users are able to receive for their daily and weekly automated email subscriptions.

Email Sign-Up Campaigns

Email Sign-Up Campaigns

Risky business. This audience development sign-up campaign gathered more than 50,000 emails.

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theCHIVE App

theCHIVE App

APP-reciate ya! I'm responsible for all outward-facing application-based deliverables and strategies including winback, retention, and on-boarding campaigns. I also run the application push notification team and control our app store presence. I started with an open rate of less than 2 percent, and now enjoy an open rate of 5 percent.

theCHIVE App Pushes

theCHIVE App Pushes

We have alerted the authorities. One of my favorite (and most successful) winback campaigns through our application platform.

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theCHIVE Rundown

theCHIVE Rundown

This just in. Along with creating editorial content for theCHIVE proper, I was responsible for an email newsletter known as The Rundown, which collected offbeat news stories and sent them out on Wednesday afternoons with a humorous slant. The readership topped out at half a million.

theCHIVE badges

theCHIVE badges

A Badge of Honor (or something like that). In order to "game-ify" theCHIVE user experience, I created this hierarchy, along with the names and descriptions of all of theCHIVE badges.

theCHIVE Job Adverts

theCHIVE Job Adverts

HR loved me. I was responsible for writing all out-bound job advertisements in order to charm top talent into joining theCHIVE and/or its subsidiaries.